A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

The onset of the pandemic changed the moviegoing experience for most Americans. Once a regular part of most Americans' weekend plans, people quickly replaced it with streaming content at home. A new ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

There’s really no reason why anyone should ever willingly approach a tornado unless they are 1) storm chasers 2) out of options or 3) living in a rural farm house with a dog named Toto. But the thrill ...

The first solo concert film from BTS ‘ Jin, #RUNSEOKJIN_EP.TOUR THE MOVIE, is slated to hit theater screens worldwide on Dec.

As a summer tentpole movie, there are naturally many film formats you can choose to satiate your fast car fix to watch Fast & Furious 9: IMAX, Dolby Cinema, Superscreen (with Dolby Atmos) regular DCP, ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...

The South Korean multi-sensory theater technology will be available in 90 cinemas in 22 countries by the end of 2013. By Lee Hyo-won SEOUL — South Korean theater chain CJ CGV’s 4DX technology broke ...

Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

If you've ever wanted your movie-going experience to feel like an abusive amusement park ride that went on way too long, 4DX is probably for you. But after seeing Batman vs. Superman in 4DX last ...

Greetings, To 3D or Not To 3D readers! This outing of your favorite premium cinematic experience has been enhanced thanks to a fictional sponsorship by Universal Dynamics - creators of Rozzum 7134.