AMAZON has kick-started its Black Friday sale early with some huge savings on the popular Fire Stick. And less than a month after launching, the newest Fire Stick is currently better than half

At $99, you’re paying roughly $3.10 per inch of screen which undercuts most budget TVs by 30 to 40%. Competing 32-inch smart TVs from TCL, Insignia, and Hisense generally run between $130 and $180 with similar specs. The integrated Fire TV platform saves an additional $30 to $50 you’d otherwise spend on streaming sticks.

As of Nov. 17, the Amazon Fire Stick 4K Plus is on sale for $24.99, its best-ever price. This is exactly the kind of Black Friday deal we had hoped to see, so even a few days early, Amazon is meeting expectations.

But even if you don’t want to spend any more on streaming subs, the Fire TV Stick actually has quite a bit of free stuff built in. Apps like Freevee, Tubi, Pluto TV, and a ton of Fire TV’s own free channels give you a surprising amount of movies and TV show episodes to just kick back and watch.