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Under Niccol’s leadership, Starbucks has required some remote workers to relocate to its headquarters and tightened return-to ...
While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...
Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer customer experience.
The countdown is on for the return of Starbucks’ Pumpkin Spice Latte. The fan-favorite drink will return on Aug. 26, ...
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
Starbucks "Pick Up" locations across more than 20 states, totaling 80-90 stores, will be impacted. Niccol and the chain's website indicated that some locations would be closed permanently, while ...
When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...
Starbucks salaried employees, such as store managers, are set to get a 2% raise in 2025 amid the company's turnaround plan.
Starbucks will provide a modest 2% hike to all salaried employees in North America this year, the company told Reuters on ...
Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.