News

Brian Niccol wants your Starbucks drink to be made within 4 minutes of ordering

While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...

Starbucks testing healthier coconut-infused cold beverages

To capitalize on consumers’ appetite for healthier choices, Starbucks (NASDAQ:SBUX) is expanding its trial of coconut ...
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...

Starbucks closing line of stores in Minnesota. See which ones

Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer customer experience.

When does the Pumpkin Spice Latte return to Starbucks?

The countdown is on for the return of Starbucks’ Pumpkin Spice Latte. The fan-favorite drink will return on Aug. 26, ...

Starbucks’ $130 Million CEO Switch Shows Cost of C-Suite Ouster

When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.

Starbucks is closing all its 'Pick-Up' locations. See which Illinois spots will be impacted

The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in Illinois. Some spots are facing permanent closure while others will be converted ...