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New Balance, Caleb Wilson and North Carolina

On3 on MSN · 1d

Report: Five Star Plus+ North Carolina freshman Caleb Wilson inks shoe deal with New Balance

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and multimillion-dollar shoe deal with New Balance. Caleb Wilson came to North Carolina as a five-star recruit in the Class of 2025.

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Caleb Wilson’s Latest NIL Deal Is Fueling His Rising Stardom

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North Carolina basketball’s potential NBA lottery pick lands 7-figure New Balance deal

North Carolina freshman Caleb Wilson signs multi-million dollar shoe deal with New Balance

North Carolina freshman Caleb Wilson has signed a multi-million dollar shoe deal with New Balance, he announced on Monday.

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Caleb Wilson

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

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