With Black Friday around the corner, OpenAI is upgrading ChatGPT's shopping capabilities just in time to make spending your money even easier.

This process is quite similar to deep research, a feature in which ChatGPT thinks hard about how to solve a problem, develops a plan, and then works for extended periods of time. Deep research is mostly used for information and data gathering, but the new shopping mode shows how such features can be pivoted in more commercial directions.

ChatGPT identifies 5 Black Friday deal traps including low-quality products, inflated prices and impulse buys plus strategies for finding genuine savings.

OpenAI really wants to keep you inside the ChatGPT interface, and one the ways it's doing that is letting you shop inside the app. Target is the latest retailer to sign up, joining Walmart, Etsy, and Shopify ahead of next week's crucial Black Friday sales.

Black Friday 2025 is Nov. 28. Mail will be delivered on Black Friday. See list of services available on Black Friday. Ready for the holiday gift-buying frenzy, especially on Black Friday? Black Friday will probably be here before you know it,