Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

This time, netizens are boycotting Cracker Barrel and Julie Felss Masino, its president and CEO for the last two years. Before working at the Southern country-themed restaurant ch

While Cracker Barrel CEO Julie Felss Masino dismissed the public anger over the change of the logo of Cracker Barrel, the row turned into a political .

Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial logo.

NEW: Cracker Barrel reveals new logo, CEO Julie Felss Masino says people love their new rebrand. "Honestly, the feedback's been overwhelmingly positive that people like what we're doing," Masino told GMA while discussing the overall rebrand.

Cracker Barrel CEO Julie Felss Masino has come under MAGA fury after changing the logo of the restaurant chain that did not impress many fans, includi.

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage