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Cracker Barrel, logo

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a news release.

· 21h · on MSN

MAGA Has Created Cracker Barrel Logo Starring Guess Who?

· 18h · on MSN

Cracker Barrel loses almost $100 million in value after new logo release

· 1d

Cracker Barrel shares nosedive following storm over logo change

"It's understandable that they would want to do something to refresh their image," said Steven Sosnick, market strategist at IBKR, who noted that, like many other casual dining chains, Cracker Barrel...

· 20h

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

· 1d

Cracker Barrel Stock Plunges After New Logo Sparks Controversy

Farewell to the Barrel Man: Cracker Barrel unveils new logo — and offers a free side

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

20hon MSN

Cracker Barrel Customers Miss the Man in the Old Logo. Who Was He?

Was he really supposed to be Uncle Herschel? The country-themed restaurant chain’s logo change has sparked backlash and a dip in the company’s stock price.

13h

Cracker Barrel in freefall as brand's woke makeover likened to Dylan Mulvaney Bud Light fiasco

Americans are comparing Cracker Barrel's controversial revamp to Dylan Mulvaney's disastrous Bud Light campaign.

22hon MSN

Cracker Barrel’s New Logo Has Right-Wingers Posting About Sydney Sweeney, Finding Jesus

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the freeway

Cracker Barrel responds to brand refresh critics: 'We're headed in the right direction'

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.