Steph Curry and Under Armour agree to end 12-year partnership

Under Armour and NBA star Stephen Curry have ended their 12-year partnership, separating the Curry Brand from the Baltimore-based company.

Kevin Durant sends four-word message to Warriors' Stephen Curry after Under Armour split

Kevin Durant sends four-word message to Warriors' Stephen Curry after Under Armour split originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Golden State Warriors star Stephen Curry shocked the NBA world on Nov. 13 when he elected to part ways with Under Armour after 12 years.
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Curry’s split from Under Armour over ‘underinvestment’ concerns opens door for rival brands

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not meeting the company’s or Curry’s expectations.

Steph Curry should’ve ditched ‘sinking’ Under Armour years ago: sneaker biz icon

Steph Curry should’ve broken up with Under Armour a long time ago, says Sonny Vaccaro, the sneaker industry icon who once helped lure Michael Jordan to Nike. Vaccaro, the inspiration for the blockbuster movie “Air,” said if he were Curry’s advisor, he would’ve told him to leave “Titanic drowning” UA back around 2022.
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