Besides fans, the 15-time Grammy winner had a very special audience watching him in the crowd. Eminem’s daughter, Hailie Jade, brought her eight-month-old son Elliot as the mother and son witnessed the iconic performance live.

Here is more on how Eminem landed a producing role for the Thanksgiving halftime show for the Detroit Lions game.

DETROIT – Eminem has partnered with the Detroit Lions to launch an exclusive merchandise line, now available to fans. The collection includes a variety of hoodies and T-shirts, available in both long-sleeve and short-sleeve styles.

The Detroit Lions and Eminem are teaming up once again. First, it was for the Thanksgiving halftime show. This time, it’s for a merchandise collection. The Detroit rapper and the longtime football organization in which he is a big fan of, have partnered to begin selling numerous different t-shirts, long-sleeve shirts and hoodies.