On his shopping list come Feb. 1, new Target CEO Michael Fiddelke faces a multitude of challenges from making its offer clearer to unwinding the damage from DEI missteps.

Michael Fiddelke, Target's current chief operating officer, will succeed Brian Cornell as chief executive officer, the company said in a release. Cornell, who has served as the company's CEO since 2014, will step down and Fiddelke will take over the role on Feb. 1, 2026.

Michael Fiddelke, Target's COO and longtime executive, has been named CEO after two decades at the retailer. He succeeds Brian Cornell as the company tackles falling sales, weaker traffic and increasing competition.