The name change was ordered by NBC Universal, which last November spun off cable networks USA, CNBC, MSNBC, E! Entertainment, Oxygen, and the Golf Channel into its own company, called Versant.

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

MSNBC host Joe Scarborough revealed the network’s new logo on his show Monday morning. “It looks very sporty,” he said. The MSNBC news network has said it will change its name to become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.