MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

In an internal memo, MSNBC President Rebecca Kutler said the rebrand "allows us to set our own course and assert our independence as we continue to build a modern newsgathering op

MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the cable TV network's future.

As NBCUniversal spins off its cable holdings, MSNBC is rebranding without the rainbow Peacock. When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo.