NIL, OHSAA and Ohio
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Member schools approved an emergency referendum that came after a lawsuit from a top player from the Dayton area.
The NIL agreement between the Big 12 and Players Era is one the Iowa State Cyclones will benefit greatly from.
In the years ahead, the Big 12 will get eight automatic bids to the Players Era Festival as part of a $50 million equity partnership with the top college basketball event, officials announced on Monday,
On Monday, it was announced that Syracuse freshman Kiyan Anthony, Duke freshmen Cameron and Cayden Boozer, and UConn sophomore Sarah Strong signed NIL deals with Jordan Brand:
Member schools of the Ohio High School Athletic Association have voted to allow high school athletes in the state to profit from Name, Image, and Likeness.
In exchange for at least 25% representation in Players Era, the Big 12 hopes to earn back big money on its commitment. "Over the next six years, Players Era will commit no less than $50 million dollars to Big 12 basketball programs in rights fees," Players Era co-founder Seth Berger said.