One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department ...

Seaton’s “Buffs Box” includes four Taco Bell classic items, a large drink and a collectible player cup with the sophomore on ...

John Mateer just helped put the entire world on to the Sooners with a dope NIL deal that you don’t see often today originally ...

This article was originally published on www.si.com/fannation/name-image-likeness as Texas college football stars join actor ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus ...

Northern Illinois won the line of scrimmage. It didn't allow a sack. It limited Notre Dame's top 10 rushing attack to just ...

Football coach Eric Schmidt and hockey coach Dane Jackson said they're not outbidding opponents, but they need to be in the ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

Texas Longhorns linebacker Colin Simmons is a part of a talented group of players in this year's edition of the Beats by Dre 'Beats Elite' class. Bea ...

Johnny Manziel is hoping to be reimbursed by Texas A&M for the NIL money he missed out on. The former Aggies quarterback ...