After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.

Dwyane Wade says Steph Curry’s split with Under Armour reflects the sneaker industry’s struggles, noting even his own sales have taken a hit.

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not meeting the company’s or Curry’s expectations.

Channing Frye explains why Under Armour never broke through in the basketball sneaker game despite having Steph Curry.

Houston Rockets forward Kevin Durant would like to see his former Golden State Warriors teammate Steph Curry land with Nike in sneaker free agency.