Writer reveals real reason Under Armour fumbled Warriors' Stephen Curry

Writer reveals real reason Under Armour fumbled Warriors' Stephen Curry originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Stephen Curry was supposed to be an Under Armour athlete for life.
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"No one in the league is like, 'Hey yo, them Steph Currys was hitting'" - Channing Frye feels Under Armour failed Steph Curry

Channing Frye explains why Under Armour never broke through in the basketball sneaker game despite having Steph Curry.

Steph Curry's split with Under Armour has left him shaken, but he could follow Draymond Green's advice and return to Nike

Steph Curry's departure from Under Armour has sent shockwaves through both the sports and business worlds. After more than a decade as the face of the company's basketball divisio

Dwyane Wade says the Steph Curry–Under Armour split shows how much the sneaker industry is struggling

Dwyane Wade says Steph Curry’s split with Under Armour reflects the sneaker industry’s struggles, noting even his own sales have taken a hit.
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