The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Marketing ...

The business objective is the underlying driver of everything you do. Refer back to it often and really think about whether ...

The more you think about it, the more it holds up. Recruiting is sales. You’re selling your company to potential employees.

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

Opinions expressed by Entrepreneur contributors are their own. Having spent time as a sales professional, I can honestly say that I love sales professionals. I have spoken at marketing conferences and ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...

Coached by Mary Nielsen, faculty specialist II in marketing, Western students posted top finishes in both competition ...

Data Management Professionals South Africa (DMP SA), a specialist in data management solutions, has appointed Derek Street as ...