After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal that nostalgic food trends are driving significant revenue growth, ...

Sometimes, it's nice to eat healthy. Other times, you just want artificial flavoring in your cereal. General Mills gets that now. A year and a half after the company removed artificial colors and ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...