Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

The idea is to make it easier for Democratic and Democratic-aligned campaigns to buy ads or sponsorships with “trusted brands” and platforms.

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...

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SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Humphrey Ho, managing director, Americas, Hylink Digital. The Dow may be down, but ...

Loblaw Cos., Canada’s biggest food and drug retailer, is slated to launch an in-store audio advertising network in selected locations this month. Partner Stingray Advertising said Tuesday that it’s ...

Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services ...

According to a new report, mobile ad networks are able to track user behavior on iOS through the Open Device Identification Number (ODIN) to more effectively target ads. CNET contributor Don Reisinger ...