CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...
Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server ...
Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...
This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...
A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital's #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...
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