Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

AdWords management services are essential for any business looking to thrive in an online environment. As most transactions and interactions now occur online, there is a vast amount of data available ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly ...

If you’re struggling to get better ROI from AdWords, you’re probably making one of these huge mistakes - New research based on a study of 500 small businesses PPC accounts. It’s not uncommon to hear ...

You can delete AdWords campaigns, but the deleted campaigns will still be visible in your AdWords Editor dashboard. This is because AdWords transactions are of a financial nature, and an audit trail ...