Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Most local business owners know that AdWords can be a profitable source of new customers. And they know that most of their competitors are on AdWords. So they feel an urgency to dive in and get ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

Expanded text ads ( ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use ...

Google put out a two weeks notice for an upcoming change to how local business phone numbers appear in AdWords ads, potentially affecting both call extension and location extension campaigns, ...

User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

Google has quietly rolled out feed placements in AdWords, allowing advertisers to purchase ads within specific RSS feeds. To purchase the ads, advertisers need to first choose to advertise on the ...

Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the conversation on ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” ...