I love it when the engines take fun products that they build and integrate them together to make the other products more powerful. Last night Google's AdWords blog wrote a blog entry named Use Google ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The agency looked at expanded text ad performance from both brand and non-brand traffic.

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...