I love it when the engines take fun products that they build and integrate them together to make the other products more powerful. Last night Google's AdWords blog wrote a blog entry named Use Google ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Although Google has been testing/running ads on mobile for at least a year, the company is now starting to formally promote mobile to its advertiser base and SEM firms. Here are the FAQs. If AdWords ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he ...