Advertising is part of our day-to-day life on the internet. So much so that sometimes it is difficult to distinguish whether the content is an advertisement or not.  Your digital lifestyle: ...
Hollywood, Calif. -- Can advertising video hit its Internet target? Not exactly--and not right now. OMMA Video panelists noted that while contextual marketing and behavioral marketing are key to the ...
I’m feeling harassed. My consciousness is filled with advertising clutter and it’s messing with my serenity. I am glad the Justice Department is suing Google after accusing it of monopolizing digital ...
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...