Advertising account analysts usually work for advertising agencies or media companies. Many of these agencies are small operations with strong creative and analytical teams. They may report to ...

Marketing analysts carry out research into the factors that people consider when they buy a product or service. Analysts help companies understand the products people want, the type of people who will ...

"Netflix has the potential for much larger global ad growth, yet the domestic advertising opportunity for Disney+ appears greater," forecasts MoffettNathanson's Michael Nathanson. By Georg Szalai ...

Live sports, ad-supported plans and pricing strategies are among the items highlighted by a Netflix Inc (NASDAQ:NFLX) analyst ahead of the company's fourth-quarter earnings report, which will include ...

U.S. TV advertising revenue rose 3 percent in the third quarter, even though national spending fell 3.5 percent, MoffettNathanson analyst Michael Nathanson estimated. He cited the return of sports and ...

Lamar Advertising Company LAMR reported mixed second-quarter results on Friday. Lamar Advertising reported quarterly earnings of $1.52 per share which beat the analyst consensus estimate of 86 cents ...

A slowdown in direct-response advertising at Fox News channels will continue to hamper the company's ad business through the first six months of this year. “[There is] ongoing softness in direct ...

In recent trading, shares of Lamar Advertising Co (Symbol: LAMR) have crossed above the average analyst 12-month target price of $103.00, changing hands for $104.06/share. When a stock reaches the ...

Watch out Google and Yahoo because Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to the carrier's subscribers. The ...

TECHnalysis Research President and Chief Analyst Bob O’Donnell joins Yahoo Finance Live to discuss Alphabet and Microsoft earnings as well as the outlook for tech stocks. AKIKO FUJITA: Well, shares of ...