Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Let’s dig into the relative performance of Zeta Global (NYSE:ZETA) and its peers as we unravel the now-completed Q3 ...

For more than a decade, the U.S. advertising industry has been navigating a radical and unprecedented transformation. Industry standards and best practices around the creation, placement, and ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

Not long ago, the ability to digitally track someone’s daily movements just by knowing their home address, employer, or place of worship was considered a dangerous power that should remain only within ...

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people using ...