If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Capturing attention in this space has never been easy but if you’re feeling like it’s harder than it ever was, you’re not alone. The way people find information has changed. Increasingly, people have ...

In the rapidly evolving landscape of B2B marketing, the integration of artificial intelligence (AI) has become a hot topic. While a staggering 9 in 10 marketers express confidence in their AI ...

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based ...

Les acheteurs B2B belges sont plus jeunes, plus digitaux et plus critiques que jamais. C’est ce qui ressort de la nouvelle ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

AI can help revolutionize how marketers connect with customers, and it has already taken marketing departments by storm. In fact, 78% of companies are already using GenAI for textual content creation ...

Gabriel Marketing Group (GMG), the leading public relations agency for high-growth B2B technology companies, today announced the launch of its enhanced content development services powered by Brandi ...

Bharti Real Estate’s CMO, Cherryn Dogra, talks about what it takes to market commercial real estate in India, its data-driven ...