“If you build it, they will come” is the playbook that Amazon has been using in recent years to shore up its paid search and display advertising platforms. In 2017 Amazon created 2,000 new jobs in New ...

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad ...

Amazon today announced that it will include “limited advertisements” in movies and shows starting in early 2024 in the U.S., U.K., Germany, and Canada. Australia, France, Italy, Mexico, and Spain will ...

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Google is still king of search ad revenue but Amazon is coming for the throne. That’s according to a new analysis by eMarketer, which predicts Amazon’s share of search ad revenue will grow over the ...

It’s no surprise that advertising is becoming one of Amazon’s biggest revenue earners: from being practically irrelevant just a few years ago, this year could see it reach $10 billion this year, and ...

Unlike NBCUniversal, Amazon kicked off its first-ever upfront event with advertising right out of the gate. (OK, after an opening performance from Alicia Keys.) “Today is all about how we’re bringing ...

Amazon's hiring for its advertising business has massively increased over last year. The e-commerce giant is searching for sales and account managers and engineers. The hiring ramp up comes as ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

New targeting options. Increased access to display and video ads. Several new reports and data points. Amazon also significantly reduced the number of organic spots in the Amazon search engine results ...