Traveling with other family members can be a hassle, but the Five Star Service at American Airlines can help you navigate your flying experience.

Evidence of American's new emphasis on customer offerings manifested in February, when the airline created a standalone customer-experience organization. Photo Credit: American Airlines With a slew of ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Great brands don’t just react to customer expectations. They ...

A family alleges American Airlines tried to force them to pay roughly $30,000 to change their itinerary after the airline switched the family's return ticket to leave from an airport in another ...

Despite the widespread fear of flying, airplanes are the safest way to travel compared with land- and sea-based means. On top of their generally reliable construction, planes are pretty comfortable ...