I reported over the summer that American Eagle, the teen apparel brand, is letting teens literally run the company, with a council made up of nine impressive Gen Zers who are making an impact in their ...

Brands such as Chick-fil-A and Blackrock Bar & Grill have included QR codes in recent campaigns to provide greater interactivity with smartphone users, but American Eagle adds a new twist by using the ...

Want to refresh your wardrobe for fall but don't have a ton to spend on new clothes? You're in luck. Right now, American Eagle is offering up to 70% off all kinds of apparel, from sweaters and ...

Creating a physical product for non-fungible token fans, American Eagle Outfitters announced on Twitter this week a limited-edition collection of shirts and hoodies designed in partnership with NFT ...

Olivia Ponton has come a long way from dancing and lip-syncing onto your FYP during her Hype House era. In addition to 7.9 million TikTok followers tuning into her wanderlust-worthy travels, beauty ...

American Eagle Outfitters and Abercrombie & Fitch used to be considered millennial brands. Today, both retailers have found success with Gen Z shoppers. I visited the stores to compare how they've ...

USA Today critics are livid over a new “fact check” that President Trump’s campaign is using “a Nazi symbol” — an American eagle — on its merchandise. “Fact check: Trump campaign accused of T-shirt ...

American Eagle went viral and saw backlash for an ad campaign with Sydney Sweeney. The retailer is now turning to a new entertainment icon.

Clothing retailer American Eagle is thrilled with the results of its “Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and says it’s ...

American Eagle Outfitters continues to dive into the world of NFTs with this launch, merging physical and digital experiences. American Eagle Outfitters’ Chief Marketing Officer Craig Brommers ...