Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

Apple faces backlash over an ad that critics say portrays Thailand negatively. The 10-minute comic short shows business partners rushing around the country. Thailand's Prime Minister defended its ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Apple celebrated Thanksgiving by unveiling its annual holiday advertisement "Heartstrings" on Thursday—a two-minute commercial that highlights the AirPods Pro 2's new hearing health features and ...

Forbes contributors publish independent expert analyses and insights. Sometimes the Apple holiday ad is abstract, sometimes it’s an animation (like the brilliant one with the Billie Eilish song), or a ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Apple Intelligence was meant to get a feature that relied on contextual data to provide results, but that has been delayed and is now part of a lawsuit seeking class action status. According to a ...

An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...