A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

But here's what they don't see yet. In a few months, the quality of leads will start declining. They'll assume it's ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

All premium AI features within faidr are now free to all usersDiscovr Radio integration into the free faidr app to be completed by end of Q4 2025 ...

Alpha Software's Rapid Mobile App Development platform is set to meet growing B2B mobile application demand by addressing IT ...

The success of fintech SaaS platforms increasingly depends on seamless integration with existing business systems. Customers ...

Let’s be honest: most B2B marketing still plays it safe. It’s rational, efficient, and strategically sound… but rarely loved.

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

He will oversee the platform’s enterprise skilling strategy, with a focus on supporting government bodies, digital-first ...

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

Payments-as-a-Service company, today announced a collaboration with Visa, a world leader in digital payments, through the ...