Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never ...

Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network. The ad network is comprised of BBN and six UK publishers including Haymarket and Reed ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers. By ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

For decades, B2B marketing has followed a predictable formula: Build reach, capture attention, and measure success in impressions. But in today's buyer-controlled world, that playbook no longer works.

As retailers enter 2025, they face a critical reality: simply having a retail media network is no longer enough. With retail media expected to comprise two-thirds of a projected $67 billion in media ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...