Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

Intershop Communications AG a annoncé la sortie Automne 2025 de sa plateforme Intershop Commerce. Axée sur l'IA appliquée de ...

L'essentielFace au battage médiatique, les leaders B2B optent pour l'orchestration plutôt que l'automatisation, replaçant ...

If the last decade has proved anything, it’s this: the B2B marketing space is becoming more about people, stories, and meaningful connections. No more is it simply about product manuals and sales ...

From programming supported by artificial intelligence to real-time survey tools and automated emails, technology is the backbone of modern B2B marketing campaigns. These solutions allow companies to ...

Vonage is rebranding to unify its business-to-business portfolio and shed its consumer heritage that has been gone for years anyway. The company, which launched in 2001 as a voice-over-IP provider in ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

This post was originally published on the Novacom blog. Marketing communications via the Internet allows for the development and delivery of clear, concise narrative, created in a way that delivers ...

Boost B2B engagement with contact center and auto dialer solutions Boost B2B engagement with contact center and auto dialer solutions that streamline outreach, improve customer experience, and scale ...