From programming supported by artificial intelligence to real-time survey tools and automated emails, technology is the backbone of modern B2B marketing campaigns. These solutions allow companies to ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

‘Vonage is an iconic brand. But we want to signal a bold, new direction for the company so people understand what we do today -- B2B communications -- and how we are going to evolve in the future,’ ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

The expanded B2B visual communication capabilities from Glowpoint's OpenVideo™ cloud include seamless access to customers and partners on all of the leading multi-vendor global B2B exchanges, easy ...

Boost B2B engagement with contact center and auto dialer solutions Boost B2B engagement with contact center and auto dialer solutions that streamline outreach, improve customer experience, and scale ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

If the last decade has proved anything, it’s this: the B2B marketing space is becoming more about people, stories, and meaningful connections. No more is it simply about product manuals and sales ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

This post was originally published on the Novacom blog. Marketing communications via the Internet allows for the development and delivery of clear, concise narrative, created in a way that delivers ...