B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to ...

B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to ...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

SERPsculpt, a dedicated B2B SaaS SEO agency, is happy to announce the launch of its new content at scale program for B2B companies looking to boost their organic search ranking in 2025. “The ...

Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this ...

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each ...

Thought leadership content is often thought of in the context of individuals or company leadership (representative image/ iStock) With a ‘learn-it-all’ culture being in the corporate limelight, ...