The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February 2020, ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

A B2B campaign, also known as a business-to-business campaign, is a marketing program in which a company offers its products or services to other businesses, rather than to consumers. In B2B campaigns ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar ...