B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Madison Logic the Only Visionary Named in the 2025 Gartner (R) Magic Quadrant (TM) for Account-Based Marketing (ABM) Platforms ...

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

Powered by Brandi AI, GMG's Generative Engine Optimization (GEO) content development services help make brand content more discoverable, understandable and citable by AI models such as ChatGPT, Google ...

If B2B marketing is about selling goods and services to businesses and organizations, does it mean that it is different from B2C? Yes, despite using common marketing tools and models, B2B focuses on ...

In this interview, Khushboo Chawla of Exicom discusses what it takes to market a brand in an engineering-first category, her ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...