Writing a book is certainly a mammoth task – but it’s one that some B2B organisations seem to be taking on willingly, in a bid to position themselves more effectively, or to bolster their thought ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do ...

MALVERN, Pa., June 24, 2025 (GLOBE NEWSWIRE) -- B2B marketers battling rising costs, elusive ROI, and outdated funnels now have a playbook for the new era. “Brand Gravity: How to Create Magnetic Pull ...

Influencer partnerships can be potent tools to amplify brand messages and drive engagement in B2B marketing. As the holiday season approaches, more and more businesses are getting creative and looking ...

Influencer advertising is projected to grow to a $52 billion industry by 2028. Here’s how to tap into this rapidly expanding market. The Fast Company Executive Board is a private, fee-based network of ...

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...

It is impossible to have a conversation today with a B2B CMO without discussing account-based marketing (ABM). The evolution in technology has enabled a more systematic approach to engaging targeted ...