What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from The Drum’s B2B World Fest, where its authors ...
Lexmark’s Senior Director of Global Demand Generation & Marketing Strategy talks about the risks and challenges for B2B businesses in a post-COVID world, and why closing the sale is the first endpoint ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Albert Einstein famously defined insanity as doing the same thing over and over again and ...
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