What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from The Drum’s B2B World Fest, where its authors ...
Lexmark’s Senior Director of Global Demand Generation & Marketing Strategy talks about the risks and challenges for B2B businesses in a post-COVID world, and why closing the sale is the first endpoint ...
The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...
The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...
B2B or B2C? Which segment to place bets on? Where should the money go? These questions have confounded edtech firms for a long time now. But Srikanth Iyengar, CEO of upGrad Enterprise—the enterprise ...
While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...
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