Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Take a minute and think about how you get things done in your life versus how you get things done at work. Perhaps some of you have very technical and specialized professions, but if we are anything ...

Staying competitive in a turbulent market is no easy task for today’s brands. At the height of the pandemic, technology was put to the test as brands and retailers sought to remain connected and keep ...

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or ...

As Amazon enters the B2B marketplace and industry continues to move online, business sellers need a turnkey commerce solution that can be purchased and implemented without the burden of a massive ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

When asked how companies are keeping pace with digital transformation, just about any marketer will mention the metaverse. However, it is highly unlikely those marketers will feel confident when it ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. LinkedIn Pages have become one of the mainstays of the social ...