Picture this: You decide to focus on your fitness and order a monthly protein bar subscription. The protein bar company tells you that it will only charge you for the products if you build a certain ...

Vista Credit Partners, a subsidiary of Vista Equity Partners, has provided $175 million to New York City-based Demandbase, a B2B sales and marketing software provider. The investment will be used to ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Your B2B sales funnel is an incredibly important part of your business, but it’s also one of the most difficult to measure when it comes to efficiency. There are so many variables at play — including ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...