Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced ...

SHOP is ETOA’s new B2B event dedicated to helping destinations, suppliers, and operators grow business beyond the high season. As many places reach capacity during peak months, SHOP brings together ...

2023 is almost here! This means fresh initiatives and opportunities to advance your wholesale B2B channels, strengthen existing relationships with retailers, and open new doors. There are some ...

Most manufacturing businesses that use marketing as part of their brand and sales strategy practice “business to business” (B2B) marketing techniques. Manufacturers typically make parts that are a ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

Global creative B2B agency Gyro has been pegged to spearhead the marketing strategy for Grant Thornton LLP, an independent tax, audit and advisory firm based in Chicago. Gyro was chosen as the agency ...

INFLUENCE, a new Singapore-based strategic B2B influencer marketing consultancy, has officially launched to help brands drive business impact and build visibility in competitive sectors through ...

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