There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...

Below the image of an attractive woman in business attire, was the company’s logo and the message: #HappyWomensDay. Unsurprisingly, the reaction was fierce. And online outrage quickly ensued. Here’s ...

Entrants will submit an original handwritten song for the chance to win a $10K music prize and one-on-one mentorship session with singer, songwriter and producer, Charlie Puth BIC and Charlie Puth ...

When it debuted the slogan "Flick Your Bic" in the 1970s, the manufacturer known mostly for its lighters and pens made a reputation for skirting the boundaries of appropriate advertising. But Bic ...