Each day through December 24, Target is offering a Cartwheel deal for 50% off one of their top toys! Today's offer is 50% off a Barbie Hover Doll. There is also a 20% off toy coupon that can be used ...

Mattel, the toy company behind Barbie, is looking to make doll play "more inclusive" with the launch of a new gender-neutral line of dolls. The Creatable World line allows children to unlock their ...

Barbie is getting a makeover to celebrate Mexico's Day of the Dead (Dia de Muertos) on November 2—with a new holiday-inspired doll going on sale this Thursday across the U.S. The limited-edition doll ...

There’s a little something “extra” about Mattel’s newest line of Barbie dolls. From rainbow hair to a range of body types, skin tones and fashion, each of the five Barbie Extra dolls has a playful and ...

Even as Mattel Inc. posted better-than-expected quarterly earnings last week, the El Segundo-based toy maker conceded yet another disappointing quarter for the aging Barbie brand, Mattel’s biggest ...