Whether you’re shopping for a toddler or a tween, we’ve compiled a list of the top 10 toys for 2025 to help with your holiday ...

The most popular items kids are asking for this holiday season include toys and electronics, and parents say they're feeling ...

Bring the Christmas-morning magic with discounts on games, building sets and action figures, or start early with a ...

Another adorable gift for anyone who likes stuffed animals? These Balloon-Shaped Animal Plush Dolls for $5. “Your child can ...

EL SEGUNDO, Calif. — After 12 years of Brave Barbie being the solo star of Mattel's heartwarming initiative to create toys specifically for kids undergoing medical treatment, Ken is stepping up to ...

Every holiday season, the trendy toys sell out fast, so it’s always smart to buy the most in-demand ones early. That’s especially true in 2025, with prices and stock continuing to fluctuate after ...

If there’s one thing the Barbie movie has completely nailed right out of the gate, it’s marketing. Because since the first teaser trailer dropped earlier this year, it’s been BARBIE EVERYTHING, ...