No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for ...

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and ...

Let me be blunt: Between “planning” and “marketing,” companies waste thousands of dollars and hours each year for things that may not happen. I daresay that if a single business simply concentrated on ...

Any savvy marketer knows there is a lot more to content development than writing a blog and haphazardly publishing it to your company’s website when you have time. To create and execute a content ...

Opinions expressed by Entrepreneur contributors are their own. It’s surprising how many entrepreneurs launching a business do so (or plan to) without a well-thought out marketing plan. Earlier this ...

10-11:45 a.m.: Applying the 4 P's to your B: Creating a Book Marketing Plan with Jodie Toohey In this workshop, participants will learn how to create a basic marketing plan so they can take focused ...

According to Small Business Trends, a third of small businesses get started with less than $5,000, and 58% got started with less than $25,000. 26% of business owners started because they were willing ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...